I suspect that Allantide is just not a very marketable concept. With Allantide, the rules were as strict as if they had been designed by the Chinese Communist Party: one Allan apple per child. No more, no less. No room for market expansion. Allan apples are in season just before Allantide - so parents could literally just pick them off a tree. So when the big supermarkets were picking an Autumn festival to push, Guy Fawkes and Halloween had a distinct advantage.
Guy Fawkes' Night is good for a market economy. Think of all those dad's old suits that have been stuffed with newspaper and ignited. And fireworks cost a bomb. Fortunately, there are now laws in place to prevent the current generation of British thirteen-year-olds indulging in the time-honoured tradition of letting fireworks off in park bins in memory of the man who tried to blow up the monarchy in 1605. But, what do they do instead? They buy a red plastic trident and demand Haribo from such neighbours as aren't too scared or elderly to open the door at night.
The marketing of Halloween (especially Halloween decorations) is a triumph of the free market so great as to make every anarcho-syndicalist (even the pommophobic ones) want to crawl under the covers and polish an Allan apple. Supermarkets literally sell the unsellable at Halloween. There must have been a marketing meeting once where the question was asked: What are we going to do with all these giant orange squashes that don't taste of anything?
|Pumpkin carving with the NRA|
I'm approaching what I imagine to be the limit of your patience, so I'll save 'Fancy Dress' until next year.
Oh and... Happy Sauin to my sole reader on the Isle of Man! (Probably Jamie).